US Life Applications Extend Growth Streak

In Early-Q3 2026, US life insurance applications ↑~15% yearly, marking a sixth straight month of double-digit gains, while activity also topped Early-Q3 2024 and 2023.
Through Early-Q3 2026, year-to-date activity stayed ↑~15% for applicants overall, even after a modest MoM ↓~2% following exceptionally strong growth in Late-Q2.
Growth strengthened with age: ages 30+ grew, ages 40+ posted double digits, ages 60-69 ↑~33%, ages 70+ ↑~54%, while ages 0-29 slightly ↓~2%.
All face amounts grew yearly in Early-Q3, with double-digit gains below $250K and from $1M to <$5M; year-to-date, every face-amount band advanced.
All product types grew yearly in Early-Q3: Term Life ↑~23%, Whole Life ↑~21%, Universal Life ↑~4%, and year-to-date each category posted double-digit gains.