{"id":7,"date":"2026-09-03T17:00:00","date_gmt":"2026-09-03T17:00:00","guid":{"rendered":"http:\/\/blogs.room-vu.com\/melanielipseywithroyalfinancialempire-com\/2026\/09\/03\/us-life-applications-extend-growth-streak\/"},"modified":"2026-09-03T17:00:00","modified_gmt":"2026-09-03T17:00:00","slug":"us-life-applications-extend-growth-streak","status":"publish","type":"post","link":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/2026\/09\/03\/us-life-applications-extend-growth-streak\/","title":{"rendered":"US Life Applications Extend Growth Streak"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\"\n                src=\"https:\/\/www.roomvu.com\/agent\/embed\/melanie-lipsey\/life-insurance-growth-071d\"\n                frameborder=\"0\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>In Early-Q3 2026, US life insurance applications \u2191~15% yearly, marking a sixth straight month of double-digit gains, while activity also topped Early-Q3 2024 and 2023.<br \/>\nThrough Early-Q3 2026, year-to-date activity stayed \u2191~15% for applicants overall, even after a modest MoM \u2193~2% following exceptionally strong growth in Late-Q2.<br \/>\nGrowth strengthened with age: ages 30+ grew, ages 40+ posted double digits, ages 60-69 \u2191~33%, ages 70+ \u2191~54%, while ages 0-29 slightly \u2193~2%.<br \/>\nAll face amounts grew yearly in Early-Q3, with double-digit gains below $250K and from $1M to &lt;$5M; year-to-date, every face-amount band advanced.<br \/>\nAll product types grew yearly in Early-Q3: Term Life \u2191~23%, Whole Life \u2191~21%, Universal Life \u2191~4%, and year-to-date each category posted double-digit gains.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Early-Q3 2026, US life insurance applications \u2191~15% yearly, marking a sixth straight month of double-digit gains, while activity also topped Early-Q3 2024 and 2023. Through Early-Q3 2026, year-to-date activity stayed \u2191~15% for applicants overall, even after a modest MoM \u2193~2% following exceptionally strong growth in Late-Q2. Growth strengthened with age: ages 30+ grew, ages [&hellip;]<\/p>\n","protected":false},"author":260,"featured_media":36,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/users\/260"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":0,"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/media\/36"}],"wp:attachment":[{"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.melanielipseywithroyalfinancialempire.com\/blog\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}