AI is making its presence felt in the world of US life insurance, and as someone who’s spent years guiding families and small business owners toward real peace of mind, I find these changes both exciting and promising. Over the next decade, we’re looking at smarter underwriting, more efficient processes, and a shift in how routine tasks are handled—all thanks to AI. What stands out to me is that the heart of this work remains unchanged: judgment, relationships, and expertise are still in high demand, even as technology steps in to support. In fact, a recent survey showed that nearly 40% of underwriters value the speed AI brings to decision-making, while about 35% appreciate its ability to use medical and third-party data more effectively. And with forecasts suggesting that AI could help grow US individual life premiums by about 11% by 2030 (from $19.1B to $21.2B), it’s clear that our industry is expanding, not shrinking. Most insurers are focusing on redeploying their teams toward higher-value work, rather than cutting jobs. For me, these shifts mean I can spend more time where it really counts—helping you design coverage that fits your life, with the same personal care and thoughtful planning I’ve always believed in.
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